Digital Marketing | Cavan Institute Further Education Provider

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Digital Marketing

Tuesday, 7 March 2017

Digital Marketing

Course Code: CI061DM
QQI Level 5 Award Title: Certificate in Marketing
QQI Award Letters: 5M2069
Course Duration: 1 Year

Digital Marketing
Digital Marketing

Entry Requirements

Leaving Certificate or Leaving Certificate Applied or LCVP or QQI Level 4 Award. Equal consideration will be given to mature applicants (those aged over 23) who do not meet these entry requirements.

Course Description
Marketing is essential to all businesses who wish to grow and expand their business. They need to get their brand/product or service known to the general public.  Most businesses are aware of the important role played by digital marketing, particularly through social media. This course is designed to equip students with the knowledge of marketing, digital marketing, advertising and digital media platforms. This course would appeal to students who wish to gain employment or pursue further study in this area.

Course Content
  • Digital Marketing
  • Advertising
  • The Internet
  • eBusiness 
  • Web Authoring
  • Media Analysis
  • Statistics
  • Communications
  • Work Experience
  • Marketing Practice
Career Opportunities
This course provides students with a general qualification in marketing and will provide opportunities to work in diverse areas such as marketing, sales, digital marketing and advertising.

Progression Opportunities
At Cavan Institute:
Graduates of this course may progress to the Level 6 Business Studies (Year 2) course available at Cavan Institute.

Graduates of this course are eligible to apply through the CAO and/or the Higher Education Links Scheme for entry to year one of a range of higher certificate and degree programmes at Institutes of Technology and Universities (please check with the particular institution regarding local eligibility requirements).